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Täby Titans
Role
Creative Director
General Manager
Project Type /
Brand Platform
Creative Direction
Brand Experience
Events
Date /
2012-2022
In 2012, three friends and I founded the hockey club Täby Titans. We built a team, a community, a movement. Like all true supporter culture, we where deeply passionate about the team and took it to unexpected heights. We went abroad to play, spreading the word everywhere we went.
Everything that represented us was crafted with the utmost precision — from how we carried ourselves on the ice, to our training presence, to how we expressed ourselves on social media.
Branding at its true core, when you are living the brand.
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