Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Create with ASUS
Role /
Design Lead
Project Type /
Branding
Art Direction
Marketing Campaign
Date /
2023
As Design Team Lead at ASUS, I created the "Create with ASUS" concept — a campaign celebrating creative professionals and the tools they use. The objective was to build a platform that brought together design, technology, and storytelling in an inspiring and credible way. As a creator myself, I wanted to portrait the process of creating. From pen and paper to final digital product.
I was responsible for concept development, visual identity, and design direction throughout the entire process — from strategy and ideation to final campaigns and digital tools.
Beyond shaping the visual expression, I also built a scalable design system for the campaign, enabling local markets to adapt content without losing overall cohesion. The result was a consistent and inspiring brand experience that strengthened ASUS’ position within the creative segment.
